BL
Banana Lagoon
87HealthyMeta · Google · Email · Reporting · Web · Retainer $18.5k · Owner Casino · Next review Mon 5 May
TLDR — Today
Healthy, but margin squeeze on aov — needs lifecycle push.
What's working
Day 94: On track.
What's not
Margin squeeze on AOV — needs lifecycle push.
Recommended
Push uplift toward 74%.
ROI · Money flow
Retainer
$18.5k
Tasks open
8
Approvals
2
Uplift
64%
Risk
low
ROI vis
Full
Active work
2 tasks open across 5 channels
Executive Council comments
What each function says about this client.
CO
Chief of Staff
Steady-state. Push lifecycle next sprint to lift AOV.
StrategyC
Casino
Margin healthy. Email could 2× if Klaviyo seat upgraded.
FinanceR
Reporting
Aimerce + GA4 align within 4%. High confidence.
AttributionCG
Creative Growth
Top sets at 1.4x freq — refresh window is 7 days.
Creative